FIRST padel player with WOLF prototype equipment

ONE PURPOSE. THREE FIRSTS.

ELEVATE
YOUR
EXPERIENCE.

Research. Rackets. Shared experiences. A British padel brand built to elevate the game. Our first chapter is FIRST IQ.

THE FIRST WORLD

ONE PURPOSE.
THREE FIRSTS.

Each chapter brings a new way to elevate your experience.

FIRSTWE ELEVATE YOUR EXPERIENCE.

01 / OUR FIRST CHAPTER

FIRST IQ

Better insight.
Better products.

Our proprietary research technology and managed testing team, working for other padel brands.

EXPLORE FIRST IQ

02 / IN DEVELOPMENT · 2027

FIRST RACKET

Designed with intent.
Shaped by players.

WOLF, developed with our suppliers in Portugal. Our own testing follows when the samples are ready. A future goal: 1,000 players.

DISCOVER THE WOLF JOURNEY

03 / A FUTURE CHAPTER

FIRST EVENTS

On court.
Beyond the game.

Pop-up experiences and collaborations that bring our padel community together. Dates will follow when the programme is ready.

MEET FIRST COMMUNITY

FIRST IQ / OUR FIRST BRANCH

YOU SEND THE SAMPLES.
WE HANDLE THE RESEARCH.

Built for our own ambition to create better padel products. Now available as a managed research service for yours.

01

Send your product samples.

02

We test with real players and analyse their feedback.

03

You receive clear findings and product recommendations.

B2B managed research · £500/month for three months · £1,500 total

FIRST padel equipment development visual
FIRST IQ / PLAYER EXPERIENCE. PRODUCT INTELLIGENCE.

FIRST LAB / HOW TO TAKE PART

PLAY IT. TEST IT.
SHAPE IT.

For adult players at every level. Your own rating and honest feedback matter, including what needs work.

01 / MEET FIRST

FIND US ON COURT.

Join a FIRST LAB session and discover the prototypes with our team.

02 / PUT WOLF TO WORK

PLAY YOUR GAME.

Experience the racket or sleeve in a real session. Returning players can try revised versions.

03 / LEAVE YOUR MARK

TELL US THE TRUTH.

Share your own rating, what worked and what you would change. Our team records your feedback securely.

OUR JOURNEY / ONE CHAPTER AT A TIME

YOU HELP SHAPE
WHAT COMES NEXT.

One clear mission today. Each next chapter depends on the evidence, readiness and support we build together.

FUTURE / AFTER SUPPLIER SAMPLES ARE READY

1,000 PLAYERS TEST WOLF.

Listen to real players. Understand what helps and what needs to change. Build our founding community along the way.

How this opens the next chapter

Analyse the feedback, refine prototypes with our manufacturer and test the changes. Reaching 1,000 is a research milestone; the final products must still be validated before launch.

NEXT / AFTER PRODUCT VALIDATION

WOLF LAUNCH.
500 CUSTOMERS.

Our next ambition: 500 people choose the finalised WOLF collection. Build the service, support and shared experiences that make FIRST more than a purchase.

What needs to be ready

A validated product, reliable stock, fulfilment and customer support. This is a future customer target; products are not on sale and no sales total is claimed.

FUTURE / AFTER COMMERCIAL TRACTION

FIRST ATHLETE 001.
A £25,000 AMBITION.

Work towards supporting one emerging athlete with equipment and development opportunities.

Our athlete ambition

£25,000 is a future funding target, not secured funding or an open fundraising offer. The mechanism and sponsorship programme need review before launch. EXPLORE FIRST ATHLETE

THE WIDER FIRST WORLD

MORE THAN EQUIPMENT.

Grow premium community experiences, club collaborations and future performance products. Every branch begins with people who play.

Where community fits

Our community begins with testing now. Wider events and experiences grow with the brand; dates appear only when there is a real programme to share.

FIRST LAB / JANUARY 2027 ONWARDS

MEET US
AT ENCOURT.

Our planned weekly testing programme: Saturdays and Sundays, 12 PM–2 PM, at Encourt Padel & Wellness Club. Meet the team, try WOLF and help move the mission forward.

Weekend dates are listed below. The proposed session window is 12 PM–2 PM. Venue arrangements and prototype availability must be confirmed before sessions open. Check here before travelling; these are FIRST’s programme dates, not venue bookings.

January 2027 10 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
February 2027 8 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
March 2027 8 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
April 2027 8 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
May 2027 10 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
June 2027 8 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
July 2027 9 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
August 2027 9 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
September 2027 8 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
October 2027 10 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
November 2027 8 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
December 2027 8 sessions
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned
  • FIRST LAB / Encourt12 PM–2 PM · planned

BECOME PART OF THE FIRST 1,000

DON’T FOLLOW THE JOURNEY.
BE PART OF IT.

Join the testing journey. Bring your game, share your honest experience and help us build what comes next.

BECOME A TESTERJOIN FIRST

For players aged 18 or over. Applying does not count as a completed product test. Marketing is optional.