WHY FIRST EXISTS
EVERYTHING
STARTS WITH
A FIRST.
A British performance and culture brand built to elevate the experience of padel , on court and beyond it.
A HIGHER
STANDARD.
Better equipment. More considered experiences. A community with somewhere to go.
FIRST brings performance, design and identity together. Our products are one expression of that purpose. Our community, collaborations and future athletes are others.
BEGIN
WITH WOLF.
BUILD BEYOND IT.
We are starting with focus: WOLF 001, a racket and performance compression sleeve in men’s and women’s editions.
Our first mission is to invite 1,000 unique adult players to test WOLF before launch. Their feedback will shape what we refine and retest.
DESIGN & SOURCING
CONSIDERED
FROM THE
BEGINNING.
Our design philosophy draws on European restraint: purposeful form, thoughtful materials and detail that earns its place.
We aim to prioritise high quality sourcing and manufacturing partners closer to home where commercially and technically viable. Partners in Europe and elsewhere are being evaluated.
Design philosophy is not manufacturing origin. The country of manufacture will be confirmed for each product before release.
PROGRESSION IS THE COMMON THREAD
YOUR FIRST GAME.
YOUR NEXT TITLE.
WHAT COMES NEXT?
FIRST is for the player beginning their journey and the player working towards world class. Train. Compete. Progress. Repeat.
THE FIRST WORLD
ONE PURPOSE.
THREE EXPRESSIONS.
FIRST COMMUNITY
Shared courts, testing experiences and people who want more from padel.
DISCOVER COMMUNITYFIRST ATHLETE
A long term ambition to support promising players as they progress.
OUR ATHLETE AMBITIONFIRST PERFORMANCE
Equipment developed around real player experience. Our first chapter is WOLF.
EXPLORE WOLFFIRST LAB / THE FIRST 1,000
HELP SHAPE
WHAT’S NEXT.
We’re inviting 1,000 unique adult players to test WOLF before launch. Bring your game. Tell us what works and what needs to change.
An enquiry is not a completed test or a confirmed booking.