FIRST IQ / PROPRIETARY RESEARCH TECHNOLOGY
WE TEST YOUR
PRODUCTS.
YOU GET
THE INSIGHTS.
Real players. Honest feedback. Clearer product decisions. Managed product research for padel brands, powered by FIRST IQ and delivered by our research team.
BUILT BY FIRST. FOR BRANDS LIKE YOURS.
FIRST IQ
Player experience.
Product intelligence.
THE FIRST WAY OF THINKING
BUILT FOR OUR AMBITION.
AVAILABLE FOR YOURS.
FIRST exists to elevate how people experience padel. We created FIRST IQ, our proprietary research technology, to bring structure to how products are tested, understood and improved. Now our technology and research team can manage that process for your business.
Our own WOLF collection is still being developed with suppliers in Portugal. Our future in house testing and ambition to learn from 1,000 players remain part of the FIRST journey. Your client research stays separate and confidential.
Experience, not guesswork.
Put one agreed product model into structured on court research. Understand how it performs through 50 valid completed player evaluations.
Find the story in the feedback.
See performance ratings alongside player profiles, preferences, strengths, frustrations and suggestions. Understand who the product suits and why.
Make your next move clearer.
Turn the evidence into practical recommendations for product development and positioning, with monthly reviews and a detailed final report.
YOUR INVESTMENT, EXPLAINED
MORE VALUE.
IN EVERY TEST.
£30
per completed player evaluation.
£1,500 programme ÷ 50 evaluations.
A way to understand the programme’s value. Not a separately purchasable test or a price per sales lead.
Evidence for your product.
Structured ratings, detailed feedback and a clearer picture of player needs help you decide what to improve, retain or explore next.
Insight for your positioning.
Learn which benefits players actually notice and which profiles respond to your product. Use the findings to inform your own decisions and messaging.
A chance to be discovered.
Relevant players experience your product first hand. Some may choose to buy, recommend it or follow your brand later. Those outcomes are possible, not promised.
A managed research partner.
Planning, sample onboarding, testing, analysis, monthly reporting and advisory time are included. You get the research and the professional conversation around it.
FROM QUESTION TO CLARITY
WE MANAGE THE PROCESS.
YOU STAY INFORMED.
DISCOVERY
Agree the product model, objectives, brief and methodology.
PRODUCT DELIVERY
Receive the agreed samples and confirm research dates.
PLAYER TESTING
Collect 50 valid structured player evaluations.
MONTHLY INSIGHTS
Review progress, emerging feedback and next steps together.
FINAL REPORT
Receive the analysis, recommendations and your research data export.
Research starts on dates agreed after discovery and receipt of the necessary samples. It does not automatically start on the purchase date.
FIRST IQ / 50 PLAYER RESEARCH PROGRAMME
THREE MONTHS.
A CLEARER DIRECTION.
£500 / month
Three £500 monthly instalments.
£1,500 total commitment.
No automatic renewal. No fourth payment.
One agreed product model. Fifty valid completed evaluations. Additional models, larger programmes and custom requirements are quoted separately.
SUBSCRIPTION CHECKOUT IN PREPARATIONView the service product to review the programme. Online payments are not enabled and the three-payment billing setup still requires an eligible Squarespace plan. No subscription can be purchased yet.
WHAT’S INCLUDED
Start with the right brief
- Initial product discovery consultation.
- Research planning for one agreed product model.
- Product sample onboarding.
- Fifty completed structured player evaluations.
Understand the player experience
- Player demographics and playing-profile analysis.
- Product performance ratings.
- Written strengths and weaknesses.
- Suggested product improvements.
Stay close to the research
- Monthly progress reports.
- Monthly client review meetings.
- Agreed product testing photography and videos where permissions allow.
Finish with a useful outcome
- Detailed final research report.
- Brand-specific research data export.
- Final advisory consultation.
CONFIDENCE IN THE PROCESS
YOUR RESEARCH.
PROTECTED.
Your company’s products, player evaluations, dashboards and reports stay associated with your business. FIRST will not reuse your research for its own product development without appropriate permission.
Is this a lead generation package?
No. This is a B2B managed research programme. Participants are not guaranteed sales leads, and purchases, referrals, revenue or commercial success are not included outcomes. Participant contact details and marketing permissions are not automatically supplied.
Can we use feedback in our marketing?
Any testimonial, photo, video or identifiable participant material needs the relevant consent and agreed usage rights. Reporting reflects the research carried out; it does not certify universal market demand or guarantee product-market fit.
What products and samples can we submit?
We agree one product model and the required sample quantity during discovery. Product categories, methodology, sample condition, delivery, return arrangements and any additional scope are agreed before research begins.
What happens before checkout launches?
Enquire through FIRST. We can discuss your objectives and prepare the research brief. Online subscription checkout stays unavailable until the fixed three-payment billing, payment settings and commercial terms are ready.